1:1 HCP Targeting on Social Media Platforms

MedData Group’s HCP Digital ID data solution enables the most accurate identification and targeting of Healthcare Professionals (HCPs) at the individual 1:1 NPI level, at scale, across all major Paid Social Media Advertising platforms. Reach and engage HCPs on Facebook, Instagram, Twitter, LinkedIn, TikTok and more.

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Create Your Optimal HCP Audience for Paid Social Media Advertising:

• Custom Segments: Your HCP campaigns can use custom segment development beginning with the most expansive healthcare database inclusive of profession, specialty, organizational, behavioral (Rx, Dx or Px), referral, affiliation, geographic, NPI match list(s) and many additional filtering criteria.
• Curated Segments: MedData Group also offers a wide range of existing ‘ready to go’ curated HCP data segments, including Profession and Physician Specialties, Diagnosed Conditions, Telehealth, ‘No See’ Physicians, and Over-the-Counter (OTC) product recommendation behavior. We also offer Hospital Professionals segmented by job function, job level, and many other filters. Instantly get underway with these unique audiences.

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The consistent use of social media by Healthcare Professionals enables these platforms to be an effective way of reaching HCPs with branded messaging and educational information from pharmaceutical and medical device manufacturers. Social media platforms have also proven to be an ideal channel for HCP audience acquisition for publishers, promoting career opportunities, marketing hospital related services, as well as helping healthcare technology and consultancies engage and impact these professionals.

If you’re not reaching the right HCPs to promote your brand through paid social media advertising, MedData Group can help, please submit the adjacent webform to access our new step-by-step guide!