MedData Group, an IQVIA business, is the leading provider of Healthcare Professional (HCP) data fueling omnichannel digital targeting and engagement at scale. MedData Group’s industry-leading compliance quality data and platforms support sophisticated audience identification, accurate targeting, measurement, and optimization of Programmatic, Email, Social Media, and Advanced TV advertising campaigns.
Our Leadership Team
Director of Solutions Sales
Clare O’Brien
Director of Solutions Sales
Clare is an industry veteran focused on performance-based media and interactive marketing solutions. With deep experience in the healthcare, technology and publishing markets, Clare leads the team that focuses on delivering strategic value and measurable ROI for customers. She sets sales and product strategy and works to align marketing and demand generation solutions with the needs of providers of healthcare technology, medical devices, medical education, and medical publishers.
Prior to joining MedData Group, Clare has held sales leadership positions at several top media and healthcare-related companies, including DBC Pri-Med, Accela Communications, and International Data Group’s IT World and Network World. In these roles, she has partnered with clients on a full range of web-based marketing programs with AdvancedMD, CareCloud, Haymarket Media, Medtronic, Novo Nordisk and Vertex as well as Cisco, IBM, Microsoft and their related advertising agencies.
Director of Business Development
Bob Whiting
Director of Business Development
Bob started his career in Digital Advertising circa 1998 shortly after Al Gore founded the internet (anyone?) selling RON 468×60 banner ad campaigns to brands like Treeloot (remember punching the monkey?) and Dr. Koop (remember the Surgeon General?). In 2000 he went to work for IDG, a global IT publisher selling multiple 6 figure streaming video (over 56k modem) content sponsorships to Fortune 500 companies like Compaq, EDS, and MCI Worldcom (remember them?). He started in Digital Healthcare Marketing in 2007 when he helped launch the Healthcare Solutions Group at Accela Communications giving Pharmaceutical companies the opportunity to engage Physicians using streaming video and multimedia. He has remained in Digital Health Marketing ever since with stints at UBM Medica and Madison Logic before coming to MedData Group in 2013.
At MedData Group, now an IQVIA business, Bob supports company growth by partnering with leading Ad Tech vendors to support our business with Pharmaceutical and Healthcare agencies.
When he’s not working you can find Bob spending time with his family and friends, trail running with his dog Tucker, at a local bar with his band HillBilly Pop, or doing volunteer work.
Director of Production Operations
Danielle Thorne
Director of Production Operations
As Director of Production Operations, Danielle is responsible for MedData Group’s day to day operations. Danielle is a business leader with extensive experience in operations, digital marketing, sales and leading teams to execute flawlessly with a customer-first focus.
Danielle aligns with the Senior Leadership Team to create and execute the organization’s overall strategic goals. And, partners with the Sales Organization to ensure that customers have an exceptional experience working with our organization.
Prior to joining MedData Group, Danielle ran her own marketing services & business consulting company. Before that, she was Vice President of Digital Account Services at International Data Group (IDG) where she worked for over a decade in operations and sales.
When Danielle isn’t working, she’s enjoying quality time with her husband, pug, family, and friends. She also loves beaching, boating and outdoor activities such as kayaking, paddleboarding or going for runs.
